Brand Designer & Researcher
Hi, I’m Noreen
I’m curious about people. How they behave, what they remember and why they connect with certain brands. I’m equally curious about brands themselves: how they communicate, adapt and become stronger across different markets and cultures.
Research is how I look for answers, and design is how I give those answers shape and form. I turn those insights into visual stories and identities that make brands feel authentic.
My Story
01 where it beganMy career started in account management. Working closely with clients and different teams, it introduced me to branding from the marketing and business side. I understood client needs, market dynamics and how decisions get made.
I didn’t start as a designer
02 the turning pointI started designing alongside my work in account management. It introduced me to the creative side of branding and sparked my curiosity about how brands communicate and connect with people. That curiosity led me to study graphic design at UC Berkeley Extension.
Design gave me a new language
I look at brands through both lenses: research and design. Research helps me understand people, culture and the competitive landscape. Design helps me turn those insights into visual identities and experiences that feel human.
Between research and design, I found my place
03 where it all comes togetherLife outside work
When I’m not thinking of brands…
Painting help me slow down, express myself and stay creative. I always experiment new techniques. I also had the opportunity to participate in group exhibitions.
Traveling give me the opportunity to explore new places with different cultures and new perspective.
Styling my home is a constant hobby of mine. I love exploring natural materials, textures and mixing simple pieces with unexpected finds to make small spaces feel special.
I care about people and believe in giving back. Over the years, I have been involved in community service developing communities and building future leaders to create a positive impact.